The real ways to get Amazon deal alerts
Amazon itself has two separate built-in alert features, plus a third if you use Alexa. On top of that, two free third-party tools track prices Amazon doesn't flag on its own. None of them are the same thing, and mixing them up is why "does Amazon have alerts" rarely gets a straight answer.
The table further down lines all five up side by side. The two sections after this one cover how each actually works.
Amazon's own alert features
A Wish List is the closest thing Amazon has to a general price-drop alert. Add an item to a list, then turn on price-drop notifications in that list's settings. Amazon then emails you if the item's price falls, without you needing to set an exact figure yourself.
"Watch this deal" is a different feature and only applies to Amazon's own scheduled deals, the kind that appear in the Deals section of the Amazon Shopping app with a start time. Tap "Watch this deal" on one of those and Amazon notifies you when it goes live. It doesn't work on ordinary product listings, and you can't set your own target price with it.
If you use an Alexa device, there's a third option: turning on Deal Recommendations in the Alexa app's notification settings tells Alexa to flag deals on items you've saved or put in your basket.
Third-party price trackers, if you want a specific target price
Neither of Amazon's own features lets you name the exact price you're willing to pay. Two independent tools do, and both work without your Amazon login.
camelcamelcamel tracks the full price history of a listing and lets you set your own target price or percentage off. It needs a free account of its own (just an email address) if you want the email alert, but you can look up price history without signing up at all.
Keepa is a free browser extension for Chrome, Firefox and Edge. It draws a price history chart directly onto the Amazon product page and lets you set a target price from there, with a paid tier if you want extra features on top of the free alerts.
Every real option, compared
The same five options, side by side: what each one actually tracks and how you set it up. All five are free to use.
| Tool | Tracks | Setup |
|---|---|---|
| Amazon Wish List | Price drops on anything you save to a list | Add to a Wish List, turn on price-drop notifications in its settings |
| Amazon "Watch this deal" | When a scheduled Amazon deal goes live | Tap Watch this deal on an upcoming deal in the Shopping app |
| Alexa Deal Recommendations | Deals on items in your basket or saved lists | Turn on Deal Recommendations in the Alexa app's notification settings |
| camelcamelcamel | Full price history plus your own target price on a listing | Free account (email only), no Amazon login needed |
| Keepa | Price history chart plus a custom target-price alert on the product page | Install the browser extension (no account required); paid tiers add extra features |
Why LightningBrands works differently
There is no account anywhere on LightningBrands, so there is nothing to attach a wishlist or an alert to. That's true of the whole site, this page included.
An alert tool solves a different problem to what LightningBrands solves. It watches one item you've already chosen and waits, sometimes for weeks, until it hits a price you set. LightningBrands instead shows you products from brands we've chosen to feature, with prices checked against Amazon's live listing. See every brand we feature for the full list. There is no target price to set because we've already picked what's worth looking at.
The trade-off is the flip side of that: this only ever covers the brands we curate, not every product on Amazon. If you want a specific item outside those brands tracked until it hits your price, that's exactly the job camelcamelcamel or Keepa are built for, above. If you'd rather see what's already been picked for you, that's what's live on LightningBrands right now.